Marketing and Storytelling Lead

Shukran is a fast-growing fintech helping service workers in hospitality and tourism access tips digitally—and much more. Beyond tipping, our platform unlocks financial services like credit services, insurance, and digital payments for a previously underserved workforce.  

Click here to see our story.

We are seeking a Marketing Professional with 10+ years’ experience, combining strong brand and product marketing skills, and startup-level agility. You will own marketing strategy and execution end-to-end: from brand positioning, product adoption, partner and audience engagement. The ideal candidate will be equally comfortable leading creative storytelling and driving data-informed marketing strategies.

Location: Nairobi, Kenya
Function: Marketing Leadership, Brand & Product Marketing Strategy
Seniority Level: Senior Leadership

1. Marketing Strategy & Leadership

• Develop and execute an integrated marketing strategy across brand, product, and partner engagement.
• Lead the full marketing function—creative, content, campaigns, and digital performance.
• Build and mentor a high-performing marketing team.
• Manage the marketing budget and ensure resources are allocated for maximum impact.

2. Storytelling & Brand Narrative

• Craft Shukran’s brand narrative and ensure consistency across all channels.
• Highlight Shukran success stories and user journeys through powerful storytelling across blog, social, events, and partner channels.
• Position Shukran as the go-to tipping and financial inclusion platform for the service workers in the hospitality and tourism sector.
• Safeguard brand identity and visual standards across internal and external communications.

3. Go-To-Market and Growth Champion

• Translate product features into compelling value propositions for different customer segments.
• Develop and execute Shukran’s go‑to‑market strategies for priority segments (hotels, restaurants, travel, safaris, and related service industries), aligned to company growth targets.
• Monitor and report on Shukran’s marketing OKRs and performance, providing insight and recommendations to the Shukran leadership team
• Drive measurable growth outcomes for Shukran, including pipeline generation, user acquisition, product adoption, and retention, using data‑driven experiments and clear KPIs

4. Campaign Management & Digital Marketing

• Plan and execute integrated marketing campaigns across social, email, events and any other available channels.
• Implement data-driven performance marketing to acquire and retain users.
• Conduct A/B testing and iterate for maximum ROI.

5. Market Insights & Positioning

• Conduct deep market research to identify trends, gaps, and opportunities in the hospitality and tourism space.
• Analyze competitor strategies and market positioning to refine Shukran’s approach.
• Provide insight reports to the product and leadership for strategic decision-making.
• Organize & represent Shukran’s at industry events and position the brand and contribute to community growth.

6. Other duties and leadership

• Support cross‑functional initiatives within the Shukran team (product, sales, customer success) to ensure marketing is tightly integrated into the customer journey.​
• Stay ahead of fintech, payments, and hospitality marketing trends to introduce innovative tactics, tools, and channels that can be tested and scaled within Shukran
• Any other tasks that may be assigned from time to time.

• 10+ years in marketing, with at least 5 years in a senior leadership role & exposure to a startup ecosystem.
• Strong background in brand and product marketing.
• Proven ability to build and execute multi-audience marketing strategies and communications.
• Startup experience required; agency experience preferred.
• Experience in hospitality/tourism marketing is a strong advantage.
• Hands-on expertise in digital marketing, campaign management, and performance optimization.
• Strong copywriting and storytelling skills with an eye for design and brand cohesion.
• Data-driven decision-making and familiarity with analytics tools.
• Ability to thrive in a fast-paced, ambiguous, and entrepreneurial environment.

Traits We Value

• Strategic + Creative – Can envision bold ideas and execute them with precision.
• Entrepreneurial Mindset – Thrives in startup conditions, adapts quickly, and willing to build from scratch.
• Collaborative Leader – Works seamlessly across product, partnerships, and leadership teams.
• Mission-Driven – Passionate about financial inclusion and transforming Africa’s hospitality industry.

Other Skills

• Strong brand storytelling and copywriting skills, with the ability to turn user journeys and impact into compelling narratives across channels.​
• Deep digital marketing expertise across content, social, email, SEO/SEM, and paid campaigns, ideally in fintech, SaaS, or B2B/B2B2C contexts.​
• Strong analytical skills and data literacy, including comfort with marketing analytics, experimentation, and measuring funnel performance against KPIs/OKRs.​
• Proven GTM and campaign planning skills, from positioning and messaging through to launch, optimization, and reporting.​
• Community building and engagement skills, especially with service workers and hospitality/travel partners, both online and offline.​
• Excellent communication and stakeholder management skills, able to influence founders, product, sales, and external partners.​
• Strong project and time management, able to manage multiple campaigns, experiments, and content streams in parallel.​
• Familiarity with modern marketing and CRM tools (for example, email automation, social scheduling, analytics platforms, and basic design tools).​
• Strategic thinking with a bias to execution: comfortable moving between high-level strategy and hands-on campaign delivery.​
• Adaptability, creativity, and problem‑solving in a fast‑moving, resource‑constrained startup environment.

• Opportunity to shape and lead the marketing function for a fast-growing fintech in hospitality.
• High-impact role with direct influence on company growth and brand reputation.
• Collaborative, learning-driven culture.
• Competitive compensation package for the right candidate

If you’re ready to lead Shukran’s marketing journey and make a lasting impact on the service industry in Africa, we’d love to hear from you.

To apply for this position, please click the "Apply Now" button and fill out the application form.

Application deadline: January 07, 2026